The theme of article is summarised in the 3rd paragraph:
The majority of real estate agents do a good job and earn a fair income overall. Choosing the wrong agent, however, could potentially cost tens of thousands of dollars - either through unnecessary commissions or jiggery pokery which ensures you sell for too little or pay too much.
Other common tricks agents play, which aren't necessarily in the best interest of the vendor or buyer, include:
- Pushing vendors to pay for advertising they don't need in order to market the agency, not the property. Some agents take a cut from this advertising as well.
- Quoting unrealistic prices in the hope of grabbing the business and then conditioning the vendor down.
- Citing ranges of pricing to buyers that are lower than the vendor will accept in order to lure in buyers or condition down sellers.
- Failing to disclose that the agent is either selling or buying the property personally or on behalf of a close relative.